01
Customer discovery
Ask about observed workflows instead of imagined enthusiasm.
Life / Customers / Prototypes / Operations
Startups & building products
Startup thinking around useful product ideas, customer evidence, implementation choices and sustainable operations.
Try this / Practical field guide
One-page product validation exercise
A repeatable research template, not a claim about launching or growing a company.
- Identify one user, recurring problem and current workaround.
- Ask potential users about the most recent real occurrence, not a hypothetical purchase.
- Describe an end-to-end flow including onboarding, failure and support.
- Choose a measurable pilot outcome and the smallest feature that can test it.
- Separate verified cost and retention data from assumptions.
A space for the things I want to share
Inside this collection
02
Prototype and measure
Build the minimum demonstrable flow and instrument failure states.
03
Engineering economics
Estimate support, hosting, customer acquisition and operational costs.
Stories / Notes / Work in progress
Notes & stories
The first note belongs here.
No personal startups & building products stories have been published in this collection yet. This section automatically fills with my own approved posts, notes, recipes, or build logs as I add them.
Visit the Life notebookPhotography / Original media
Photos & visual notes
A spot for the first photograph
Original photos only, with descriptive captions
Stories behind the images
Details and context, not stock or invented travel photos
Photo entries appear automatically after original pictures and captions are approved and added to the Life notebook.
Already on the site / Related material